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  Product Advocacy Outline

Customer-Driven Practices - You’ve heard the phrase the customer is always right. In this lesson we will review a number of practices that you can use to learn about and engage with your customers – so you can help advocate for customers and help build better products for them.

Functional & non-functional attributes - Its very common to focus development on features and give short shrift to non-functional attributes like performance, scalability, availability, and security.In this section, we will review these attributes and help you advocate for a comprehensive solution.

Personas – You can’t design for every single customer, but you can use personas to represent your customers. We will review how to create and use personas in development.